Our People
QUEST consists of a core international team of best-of-breed specialists.
The team is strategically located in two centers: Beirut (Middle East) and Cape Town (Africa).
Every team member is an accomplished E-Worker having collaborated very effectively for over 5 years from home offices and widely distributed locations.
This core team is the ‘brains’ of every operation, and acts as management team to appoint and manage any external suppliers that may be needed to execute the strategy.
Get in Touch
We look forward to being your digital insurance partner. QUEST wants to walk the journey with you.
Book a free one-on-one digital insurance workshop with our consultant ▸
Our Team
Marek Sinno
CEO
Marek Sinno is a widely respected insurance visionary, manager and leader in the region who over 25 years ago founded insurance businesses that today consists of a conglomerate of specialised niche activities including Consulting, Interim management, Brokerage and Third Party Administration. Some notable achievements have included:
Managed the regional office of ALPINA (a Swiss insurer member of the Zurich Group)
Founded INTRUST insurance consultants a Lebanese brokerage entity considered as one of the most efficient in Lebanon serving domestic and international clients
Founder and CEO of INCOME (Insurance Company of the Middle East) - grew the business to number 5 ranking in Lebanese market in the late ‘90’s
Co-founder of MEDNET, the major medical TPA in the Middle East region (today known as GLOBEMED)
Developed extensive experience in claim management and BPO (Business Process Outsourcing) and advises clients on such activity in the fields of Health Insurance
Founded MOTION s.a.l and CLAIMS EXPRESS s.a.l (CE) the major two motor TPAs in the Middle East region
Bruce Sahd
Head of Strategy
Bruce Sahd is a strategy consultant specialising in digital insurance strategies. He has worked with several clients in African and Middle East markets who want to use digital distribution methods to grow their revenues or launch new ventures.
Bruce is a recognised authority on direct & digital insurance distribution in emerging markets, having been regularly invited as a speaker at international conferences by such leading organisations as Swiss Re, Continental Re, Kenya Re, Deloitte USA, International Insurance Society (IIS), and African Insurance Organisation (AIO) and Sanlam group, with several articles published in leading South African and Kenyan Insurance Journals.
With over 20 years of international experience in this specialised field he has worked with clients in South Africa, Ghana, Kenya, Nigeria, Sri Lanka, India, France, UK, UAE, Lebanon and Egypt. Bruce started his career as a management accountant, having also worked and lived in the UK and the Netherlands. He has a Philosophy degree from Leuven University in Belgium and an MBA from the University of Cape Town. He is based in Cape Town, South Africa.
Shay Van Der Poll
Sales Center & Operations Expert
Shay is a telemarketing operations specialist with over 25 years international experience working with call centres in South Africa, Ghana, Lebanon & Egypt.
Shay has worked on over 100 telesales campaigns with a focus on banking, insurance, retail and telecom verticals. His international call centre experience also includes wine sales, timeshare, B2B loans. Shay is currently also part of the team which has deployed the first direct-to-consumer insurance businesses in Ghana and Lebanon.
Shay has diverse and significant experience spanning 27 years across a range of organisations, incorporating multiple disciplines in marketing, product development and inbound and outbound call centre management for local and international clients. These include Old Mutual (Insurance & Investment), ABSA (South African Banking & Financial Services), Colliers International (Property Management), Direct Channel (Call Centre Management), Hollard (Direct Sales) and Incline (Direct Marketing). Shay is registered with the South African Financial Services Board (FSB) as a Key Individual.
Shay holds an MBA from the University of the Orange Free State (UOFS), and a Bachelor of Arts Degree from the University of South Africa (UNISA) majoring in Industrial Psychology and Statistics.
Anne Scharlow
Website UX/ UI & Analytics Expert
Anne is a digital marketing specialist, focussing on optimal user experience and measurable results.
She has 15 years experience across Germany, South Africa, UK, the United States and Lebanon. During her career Anne worked for big blue chip clients such as Skype, Electronic Arts & BMW. Within South Africa she and her team delivered conversion focussed website solutions and web analytics implementations for Old Mutual, Santam, Miway, Mercedes-Benz and &Beyond. Data plays a central role in Anne’s digital services, ensuing that websites deliver in line with set marketing goals and objectives.
Anne is originally from Germany and holds an Under-Graduate Degree in Finance and an Honor’s degree in International Business & Marketing from the University of Applied Sciences in Würzburg, Germany.
Darine Sabbagh
Digital Marketing & Leads Generation Expert
Darine is a digital marketing and media specialist.
She has extensive experience across a variety of fields through working with prominent regional companies in the MENA Region, ranging from Banking, Insurance and Telecom to FMCG and digital startups.
For over 10 years she has focused on helping consulting organisations to build their internal digital marketing teams and taken full control of their strategic digital presence and offerings.
Her recent projects have all been focused on lead generation and user acquisition for digital first initiatives across the different organizations she has worked with.